Bokeelia Trading Company

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Ad Rates.
Does the number
30,000
get your attention?
It should if you are a business owner on Pine Island

Advertising in Destination Pine Island

 

Businesses waste a lot of money on advertising for many reasons, but mostly because they don’t understand basic advertising rules. Don’t buy misleading circulation numbers and don’t buy fancy sales pitches.

Focus on these three questions-

Is this what my potential customers have in their hands?

How long is it in their hands for?

Will they use this to find me?  

 

 

Shelf Life- Newspapers have their place in society, and they are very good at what they do, but when was the last time you picked up a newspaper to look at ads? The shelf life of a newspaper is almost always less than a day, usually less than 2 hours. Shelf Life is a key feature in paper advertising. DPI has a shelf life of 3 months and people keep it that long or longer because the information doesn’t get old, and it doesn’t go bad or expire. Our first goal was to create a paper that ends up in luggage, something that visitors take home to plan their next trip and to show friends where they were.  

 

Cost- Pine Island has roughly 30,000 visitors yearly and our ad cost to reach them for 3 months is cheaper than most newspapers charge for one day. We’ve created a paper that can be afforded year round, and even out of season we have enough visitors to move several thousand papers per quarter. Our smallest ad is twice the size of a business card and only budgets out to a cost of about $11 a week.   

 

Popularity- DPI generated huge popularity overnight mostly because Pine Island has never had a visitor’s guide. Our island has a great weekly paper and a quarterly real estate guide, but papers attract news-goers and real estate guides only attract people looking for real estate. Neither have a long Shelf Life. We custom built DPI by sitting with tourists and visitors for months and finding out what they wanted and needed in a guide. The feedback has been great and we add new information to each issue!

 

Web Presence- Finding things on the internet is mainstream. It’s very important to maintain a strong web presence, especially in the tourist/visitor industry. Our island real estate guide has been around for years yet their website has not been updated since 1995. Our website was built in February of 2009. On May 20 we looked at the statistics and had over 42,000 server requests. A month later, on June 22, we looked again and the server requests jumped to a staggering 144,000. Our staff is excellent at search engine optimization and we update the site monthly. Free weblinks are available to all of our paper advertising customers.  

 

“The man who stops advertising to save money is like the man who stops the clock to save time.”

Thomas Jefferson

 

 

 

The Bottom Line:

Destination Pine Island

is what people would use to find you

 

Read an interesting article about how private newspapers are so much more effective than big newspapers and other media sources here

 

 

    

 

 

 

Jim Griffiths
Publisher/Founder
Nautical Mile Publications

Ace Welding

844 SE 9th Street         Cape Coral

573-9040       www.acewelds.com

 

Action Welding

2408 Andalusia   Cape Coral

458-3860       www.actionweld.com  

 

Angler’s Inn at Matlacha

11282 Matlacha Avenue

Matlacha     898-2121

www.anglersinnatmatlacha.com

 

Appraising Florida, LLC

411 Cape Coral Pkwy     (813) 298-3133

www.appraisingflorida.com

 

Backwater Charters

SW Florida Backwater Fishing Guide

Capt. Mike McCarty     404-4525

 

Bayfront Cottage

4424 Pine Island Road

Matlacha    283-6398

www.thebayfrontcottage.com

 

Beachouse Lodge

7702 Bocilla Lane        Bokeelia     

283-4303      www.beachousefl.com

 

Beacon of Hope

5465 Pine Island Road         283-1335

 

Bert’s Bar

4271 Pine Island Road         Matlacha   

283-1335      www.bertsbar.com

 

Bert’s Pine Bay Gallery

4332 Pine Island Road        Matlacha   

283-1335         www.bertsgallery.com

 

BMI Docks

813 SE 47th Terrace    Cape Coral

542-0456       www.bmidocks.com

 

Boat Equipment Superstore

www.boatequipmentsuperstore.com

 

Bokeelia Cracker Cafe

13916 Stringfellow Road

Bokeelia    464-5420

www.bokeeliacrackercafe.com

 

Bokeelia Tarpon Inn

8241 Main St       Bokeelia     

283-8961        www.tarponinn.com

 

Bounty Marine Distributors

www.bountymarinedistributors.com

 

Bridgewater Inn

4331 Pine Island Rd        Matlacha    

283-2423      www.bridgewaterinn.com

 

Bubba’s Steak House

2121 Pine Island Road

Cape Coral   282-5520

www.bubbasroadhouse.net

 

C&M Marine Products

www.cmmarineproducts.com

 

Calusa Ghost Tours

Bokeelia    938-5342

www.calusaghosttours.com

 

Calusa Backwater Adventures

Bokeelia     938-5342

www.calusaghosttours.com

 

Capt. Con’s Seafood House

8421 Main Street

Bokeelia     283-4300

 

Capt. George Howell

SW Florida Backwater Fishing Guide

770-5166      www.capt-george.com

Carl’s Automotive Service

8336 Stringfellow Rd.

St. James City    282-5599

 

Capeweather.com

Detailed Local weather website

 

Capt. Pete's Scuba

4391 Colonial Blvd   Ft. Myers

337-9564     www.captpetes.com

 

Capt. Robs Bait & Tackle

3725 Del Prado   Cape Coral

540-FISH    www.wcfloridafishingcharter.com

 

Captain School

549-0271      www.captainschool.com

 

Countrywide Home Loans

13550 Reflections Pkwy

Ft. Myers      432-5006

 

Custom Plastic Fabricators

2414 Andalusia Blvd   Cape Coral

574-8727   www.customplasticfabricator.com

 

D&D Matlacha Bait & Tackle

3922 Pine Island Road

Matlacha     282-9122

www.davidleerootmemorial.com

 

Debbie G.  -  Century 21

10191 Stringfellow Road

St. James City   770-6509

www.sellspineisland.com

 

DeFishing Soap

San Diego     www.defishingsoap.com

 

DOA Lures

Stuart Florida      www.doalures.com

 

Easy Rider Charters

SW Florida Backwater Fishing Guide

Capt. Dick May      283-3247

www.fishingpineisland.com

 

Edson Appliance Installations

558-8955

 

Felix Marine

9250 College Pkwy  Ft. Myers

936-6463   www.felixmarine.com

 

Four Winds Marina

16051 Stringfellow Road

Bokeelia     283-0250

www.fourwindsmarina.com

 

FT. Myers Marine

2137 Fowler St.  Ft. Myers

334-7871   www.ftmyersmarine.com

 

Gator Press Printing

919 SE 13th Ave.   Cape Coral
772-8200       www.gatorpressprinting.net

 

Great Licks Ice Cream

4643 Pine Island Rd

Matlacha    282-2802

 

Gulf Coast Kayak

4530 Pine Island Road

Matlacha  283-1125

www.gulfcoastkayak.com

 

Island Boat Works

2533 NE 9th Ave.  Cape Coral

458-4868   www.theboatfixer.com

 

Island Grill

Winn-Dixie Shopping Center

Pine Island   282-5502

www.letseatat.theislandgrill.com

 

Island Visions

4643 Pine Island Road

Matlacha     282-0452

www.island-visions.com

 

Kingfisher Aerial Tours

Pilot Tim McTeague      823-6225

www.kingfisheraerial.com

 

 

Koucky Gallery

5971 Bay Point Rd.

Bokeelia     283-4414

www.kouckygallery.com

 

Lazy Flamingo Restaurant

15601-B Stringfellow Rd

Bokeelia     283-5959

www.lazyflamingo.com  

 

Leroy Lippmann, Realtor

3366 Stringfellow Road

St. James City    246-7887

www.dreamhomeassociates.com

 

Lilly’s Island Deli

10700 Stringfellow Road

Bokeelia    282-9264

www.littlelillysislanddeli.com

 

Marine Surplus

2901 Palm Beach Blvd.  Ft. Myers

332-0909  www.marinesurplusinc.com

 

Marine Trading Post

1156 N. Tamiami Trail  N. Ft. Myers

997-5777   www.marinetradingpost.com

 

Matlacha Island Rental

278-5614

www.islandgetawayproperties.com

 

Merry Beth Ryan Photography

www.merrybethryanphotography.com

 

Monroe Canal Marina

3105 Stringfellow Road

St. James City     282-8600

www.monroecanalmarina.com

 

Nav-A-Gator Grill

9700 SW Riverview Circle
Lake Suzy  800-308-7506       

www.nav-a-gator.com

 

Offshore Express Charters

(941) 740-1130         Capt. John Wood

www.offshoreexpresscharters.com

 

Palm Plaza

Raymary Street Grill

Bokeelia Buck Dollar Store

Stringfellow & Raymary Street, Bokeelia

www.visitpalmplaza.com

 

Pine Island

Chamber of Commerce

www.pineislandchamber.org

 

Pine Island Realty

5400 Pine Island Road

Bokeelia     283-0909

www.pine-island.com

 

Port Sanibel Marina

14341 Port Comfort Rd

Ft. Myers  472-8443

www.portsanibelmarina.com   

 

Reel Dreams Charters

Capt. Mark King  (863) 983-9950

www.markkingfishing.com

 

Remax Realty / Maureen Gobbi

SW Florida Real Estate   425-2519

www.morecapecoral.com  

 

Rite Angler

16450 S. Tamiami Trail   Ft. Myers

466-7326    www.riteangler.com

 

Rush Charters

Capt. Chris & Capt. Lacey Rush

SW Florida Fishing Guides

482-0193      www.rushcharters.com

 

SW Capital Bank

10530 Stringfellow Rd.      Bokeelia     

283-1618        www.swcapitalbank.com

 

Salon L.A.

3394 Stringfellow Road

St. James City    246-7887

 

Sandy Hook Fish & Rib House

4875 Pine Island Road

Matlacha    283-0113

www.sandyhookfishandribhouse.com

 

Scarlett Player

In-Home Massage Therapy

MA39793          245-3693

 

Sea School

(800) 237-8663     www.seaschool.com

 

Sea Tow

3725 Del Prado   Cape Coral

945-4820   www.seatow.com

 

Smith Marine

2420 Concord Dr.  Ft. Myers

939-5776     www.smithmarine.com  

 

Soulmate Charters

Capt. Rob Modys

SW Florida Backwater Fishing Guide

851-1242     www.soulmatecharters.com

 

Stearns Builders

St. James City     283-5597

www.stearnscustombuilders.com

 

Surfsong Apartments

7745 Bocilla Lane

Bokeelia   283-2823

www.surfsongapts.com

 

TIB Bank

www.tibbank.com

 

Tarpon Lodge

13771 Waterfront Drive

Pineland     283-3999

www.tarponlodge.com

 

Tow Boat US

945-1664     

www.towboatuscapecoral.com

 

Trader’s Hitching Post

4618 Pine Island Road

Matlacha     283-4040

www.tradershitchingpost.com

 

Tropical Kitchens

5567 Doug Taylor Circle

St. James City     283-5859

www.tropicalkitchens.net

 

Two Fish Inn

2960 Oleander Street

St. James City   293-1998

www.twofishinn.com  

 

United Shrimp Alliance

Live Bait Delivery Service

(352) 556-9081

www.livebaitshrimp.com

 

Wild Child Art Gallery

4625 Pine Island Road

Matlacha    283-6006

www.wildchildartgallery.com

 

Wholly Mackerel Bait

411 Cape Coral Pkwy

Cape Coral     541-BAIT

www.capecoralbait.com

 

Wonderland Realty

SW Florida Real Estate

542-3200    www.wonderlandrealty.com

 

Woody Wax Products

(800) 619-4363

www.woody-wax.com

 

York Road Marine

3446 York Road

St. James City    282-1924

www.yorkroadmarine.com

Nautical Mile Advertising Customers

and ongoing supporters

(239) area code

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