Free Quarterly Guide for Exploring, Vacationing and Visiting Pine Island Florida

Bokeelia Trading Company

D  E  S  T  I  N  A  T  I  O  N

Advertising in

Destination Pine Island

Businesses waste a lot of money on advertising for many reasons, but mostly because they don’t understand basic advertising rules. Don’t buy misleading circulation numbers and don’t buy fancy sales pitches.

Focus on these three questions-

  Is this what my potential customers    have in their hands?

 How long is it in their hands for?

 Will they use this to find me?  

Shelf Life- Newspapers have their place in society, and they are very good at what they do, but when was the last time you picked up a newspaper to look at ads? The shelf life of a newspaper is almost always less than a day, usually less than 2 hours. Shelf Life is a key feature in paper advertising. DPI has a shelf life of 3 months and people keep it that long or longer because the information doesn’t get old, and it doesn’t go bad or expire. Our first goal was to create a paper that ends up in luggage, something that visitors take home to plan their next trip and to show friends where they were.  

Cost- Pine Island has roughly 30,000 visitors yearly and our ad cost to reach them for 3 months is cheaper than most newspapers charge for one day. We’ve created a paper that can be afforded year round, and even out of season we have enough visitors to move several thousand papers per quarter. Our smallest ad is twice the size of a business card and budgets out to about $20 a week.   

Popularity- DPI generated huge popularity overnight mostly because Pine Island has never had a visitor’s guide. Our island has a great weekly newspaper but papers mostly attract news-goers. We custom built DPI by sitting with tourists and visitors for months and finding out what they wanted and needed in a guide. The feedback has been great and we add new information to each issue!

Web Presence- Finding things on the internet is mainstream. It’s very important to maintain a strong web presence, especially in the tourist/visitor industry. Our island real estate guide has been around for 20+ years yet their website has not been updated since 1995.

Our website was built in February of 2009. On May 20 we looked at the statistics and had over 42,000 server requests. A month later, on June 22, we looked again and the server requests jumped to a staggering 144,000. Our staff is excellent at search engine optimization and we update the site monthly. Free weblinks are available to all of our paper advertising customers.  

“The man who stops advertising to save money is like the man who stops the clock to save time.”

Thomas Jefferson

The Bottom Line:

Destination

Pine Island

is what people would use to find you

DESTINATION PINE ISLAND™  

Pine Island Florida - Fishing - Kayaking - Lodging - Boating - Restaurants - Vacations

Target your audience by advertising in

Destination Pine Island

• 2 issues per year / Winter - Summer

• Circulation: 15,000 per issue

• Audience: Coastal visitors, new area residents,

                     seasonal residents, tourists

• Distribution: Pine Island, Ft. Myers Beach, Sanibel Island

                      and throughout Cape Coral    

Advertising Inquires

(239) 424-8010

thenauticalmile@gmail.com